Sets are always fun. They allow significantly more latitude for
driving the viewer to where you want them to look. From creating
a sunset sky backdrop behind an earthen mound for a dirt bike
ad, or precisely proportioning a frat-house setting with space for
copy for a different kind of motorcycle ad, to designing and
scaling several custom houses to complement particular breeds
of dogs, the added challenge for craftsmanship and attention to
detail adds a whole new layer of production value.