Dan Wolfe
 
APPROACH

MicroNet
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Click here for one more example of the challenges of Photo-Illustration.
 

Pure, Unadulterated Photo-Illustration
Here Dan opted to pull it off without a safety net.
ZERO RETOUCHING.

The Headline: "IS YOUR EQUIPMENT UP TO THE TASK?"

The Subject: A man uses a standard hand pushed lawnmower
to mow a larger-than-a-football-field sized lawn. He has
completed the first 20 feet in one 18" wide row.
   
The Challenge: Locate the right piece of grass. Pre-determine the sun angle to maximize drawing of the surface and produce the most interesting cast shadows. Carefully choreograph a full-grown tree (15 feet high for proper shadow length). Climb onto a helicopter skid and tell the pilot to take it up to 300 feet.
A "simple" shot like this takes
1/125th of a second to shoot and
over 2 weeks to pre-produce.
The Image: Recorded on film,
no digital tricks.		 Dan Wolfe
The Result: This ad won numerous
awards, the client was very happy.
 
 
© 2014 - Dan Wolfe. All Rights Reserved